The Long Tail

Reviewing Chris Anderson's blog, The Long Tail was a marketing treat!It was great to see innovation in marketing ideas! Many of them were way outside the box of "normal marketing 101" kind of stuff. He does a great job of explaining how to make money giving away things for free, or using an open source marketing plan. The best part about Chris' blog is that you don't need an MBA to understand it. The average small business person looking for some awesomely creative marketing ideas can have a field day looking through the archives of his page. That is doubly true if the small business guy is a one product software or hardware developer. My only criticism is that the blog jumps around a bit. The posts are great, but topics jump wildly from one to the next, so consistency is rough. That said, I really enjoyed his blog and would recommend it to anyone trying to think up some new marketing ideas for your company or product line!